The Samsung SleepWell campaign website showcases a modern approach to UI/UX design, emphasizing harmony and relaxation. The nighttime-inspired color scheme of deep navy blues and blacks, accented with white and yellow, creates a visually engaging and cohesive narrative tied to sleep. Typography is optimized for readability, with bold headlines guiding users and light fonts ensuring comfortable content consumption. The intuitive layout divides the site into clear sections, enhancing navigation.

The content enriches user experience with materials from the “Institute of Stress-Free Living,” an interactive guide form, and Spotify playlists that blend functionality with user engagement. High-quality visuals connect the product to moments of relaxation, fostering emotional resonance. This project reflects meticulous attention to detail and effective UX solutions, presenting the product while delivering genuine value to the user.

The project was created in collaboration with handmade agency.