Details

Client

proszę zdrowie

Scope

web design, web development, art direction, brand redesign

PROJECT CONTRIBUTIONS

Copywriting, Illustrations, Photo & video assets: Proszę Zdrowie

Project Background

„Proszę zdrowie” is a premium diet catering service specializing in vegan and vegetarian meals with menu customization options. The website perfectly blends functionality with visual storytelling, aligning seamlessly with the brand’s mission to promote healthy eating and a balanced lifestyle. Designed with two key objectives in mind—educational and sales—the site effectively conveys the benefits of wholesome meals while encouraging users to purchase personalized diet plans.

The design utilizes a fresh, inviting color palette dominated by green and white shades, symbolizing health and naturalness, complemented by warm beige tones to create a cozy atmosphere. The modern typography reinforces the brand’s credibility, with bold headings and legible body text, ensuring a user-friendly experience across devices. Content organization is user-centric, with clear distinctions between educational sections and sales-driven content. High-quality photographs showcase appetizing meals, building trust and inspiring visitors to engage with the offerings. Minimalist icons and subtle illustrations enhance navigation, creating a harmonious and professional interface that is intuitive to use.

The website merges brand storytelling with user-centered design, offering inspiration as well as practical solutions. It harmoniously blends aesthetics, usability, and business goals, positioning „Proszę zdrowie” as a leader in its industry.

Designed with two key objectives in mind—educational and sales—the site effectively conveys the benefits of wholesome meals while encouraging users to purchase personalized diet plans.

HEX 186857 Deep green
HEX 4A4137
HEX 6B5F52
HEX 344468 muted purple
HEX D4DAE6
HEX F5F5F5
HEX FFFFF white off, mustard
HEX F5E09F
HEX D3A924
Mark Pro Light, REGULAR, Medium
Nagietha regular
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